Bright lemon fragrance

The ultra concentrated, 1 oz. per load, J.R. Watkins Natural Liquid Laundry Detergents uses less than half the plastic of a standard 100 oz. bottle, which means less waste and less impact on the environment! The natural formula contains a soy-based fabric softener that leaves clothes feeling soft and clean and is gentle enough for baby clothes, delicate fabrics and hand washing. J.R. Watkins Natural Liquid Laundry Detergents are low sudsing and ideal for both front loaders and high efficiency washers.

Ingredients / Contains:
Purified Water, Plant-Based Surfactants, Natural Soap Bark, Chamomile and Natural Plant-Based Extracts.

Nestled in the Mississippi River Bluff town of Winona, MN., Watkins has been America's pioneer in natural living since 1868. As America's original natural apothecary manufacturer, Watkins uses only the finest natural ingredients in its diverse lines of personal care, home care, remedies, and organic flavorings.

Committed to being America's most trusted natural products company, Watkins adheres strictly to the same quality standards set forth by its founder J.R. Watkins. J.R. Watkins line of personal care contains only natural, environmentally friendly ingredients from renewable resources, avoiding chemicals like parabens, sulfates, phthalates and more and, is one of very few lines to be certified by the Natural Products Association (NPA).

To earn this NPA seal, products must be made of at least 95% natural ingredients. This highly regarded seal represents the national standard for truly natural products and is carried by only a select group of brands that have met the demanding and proven natural standards.

Natural cleaners have also been a large part of its diverse product mix as far back as 1917, when the company first introduced Natural Vegetable Oil Soap made with pure vegetable oils and no animal bi-products, fillers or colors. Made with refreshing lemon and lavender oils and highly effective plant derived surfactants, Watkins diverse line of cleaners are safe and effective for your home and your family.

J.R. Watkins' six core values are:
• Demand of themselves the highest level of integrity.
• Focus on meeting their customers' needs and exceeding their expectations.
• Provide their investors an attractive return.
• Always take accountability for their mistakes.
• Encourage employees to develop, grow and improve quality of life.
• Contribute to the overall quality of life in their communities.