Fingerbrush Key Benefits:
• The bristles are in cleaning contact with every exposed part of each tooth, small or large.
• Fits easily in any hand (with fingers).
• Reduces choking risk since you can hold this finger brush with your hand, your finger works as a handle.
• Great aid for plaque removal.
• Dishwasher safe.
• Brushing your pet's teeth is a major step to keeping your pet healthy and happy.
• Brushing wards off bad breath, gum disease and other mouth infections. 
 
EZ Dog Toothpaste Features
• No foam making formula
• Sweetened with Stevia, no sugar added.
• Delicious Vanilla Flavor.
• Perfectly safe for Dogs, Cats and other animals

Perhaps for the first time, with Triple pet-EZDOG toothbrush and toothpaste, your pet will enjoy having its teeth cleaned and the smile you get will be just one of your rewards.

The EZDOG Finger Brush gets the job done faster, easier and better. Suitable for all breeds, brings you closer to your pet.

There is a scientifically proven connection between unhealthy gums and heart disease. Who doesn't want a healthier pet, to say nothing about lower pet dental and veterinarian bills. 
 
More info (pdf; from mfr)

Since the 80's Triple Pet/Benefit/Benedent has been a major innovator in making oral care for pets Faster, Easier and Better.