• Color Treated Hair
• Rebalances and Strengthens the Hair
• Protects Color and Adds Shine
• NO Parabens - NO Silicones

Herbatint's Normalizing Shampoo, rich in aloe vera extracts, strengthens the hair and preserves the color intensity of treated hair. Its unique formula gently cleans, moisturizes and restores the hair's natural pH balance while gently soothing the scalp. hair color stays richer and lasts longer. Specially formulated for hair stressed by regular coloring treatments or simply dry and weakened.

Directions

Apply on wet hair and massage gently. Rinse thoroughly. For optimal results use in combination with Royal Cream, regenerating conditioner of the Herbatint haircare line.

Ingredients: *Aqua (water), magnesium laureth sulfate, cocamidopropyl betaine, *aloe barbadensis (aloe vera) leaf juice, *moringa pterygosperma (moringa) seed extract, *PEG-75 meadowfoam oil, imidazolidinyl urea, palmitamidopropyltrimonium chloride, sodium dehydroacetate, propylene glycol, sodium benzoate, parfum (fragrance), *citric acid, *glycerin.

*Botanical and natural origin with organic aloe vera.

Free Of

Gluten, paraben, silicone and animal cruelty.

Herbatint - A Family Business

Antica Erboristeria S.r.l (aka Herbatint) is a family business, established in 1960 by Mr. Michele Albergo as a manufacturer of hair care products. Antica specializes in permanent hair dyes formulated without ammonia and based on vegetal extracts. Its manufacturing and research laboratories are located in Rome.

Antica and its world-renowned product line Herbatint were created pursuant to a brilliant intuition of its founder. At the time, high chemical multinational companies such as L'Oreal, Schwrzkopf, Wella, and Miss Clairol dominated the hair care industry. Mr. Albergo was the pioneer who thought of formulating a hair dye based mostly on natural ingredients. He found a way of protecting the hair structure by reducing the weight of chemical ingredients and exploiting the natural synergy offered by some vegetal extracts in its place.